Unlike other mobile networks who take advantage of their long-term customers, we think you should be rewarded for your loyalty.

That's why your bill gets a little bit cheaper every month you stay with us! 🤩

Your loyalty discount increases each month, a total of 5% each year, capped at a maximum of 30%. This gradual increase rewards your continued loyalty over time.

You can keep your loyalty discount when you switch to a bigger or smaller plan – and it will even apply to any new plans that you switch to that we introduce in the future.

No, each SIM has it's own loyalty discount which increases separately.

Your loyalty discount only applies to your core plan and doesn’t apply to any bolt-ons or premium charges such as international calls or calling premium numbers.

Nope, your bill just goes down as your loyalty discount increases! 👌 This approach sets Honest Mobile apart from other larger providers who often implement annual price hikes.

Yes! We offer annual plans that provide significant savings compared to monthly payments. For example, the Smart SIM plan costing £10/month would be just £45 for a full year when paid annually. The annual payment is charged upfront rather than split into monthly installments.

We focus on delivering long-term value rather than short-term discounts. Unlike many larger providers who implement annual price hikes, your monthly bill with us actually decreases over time thanks to our loyalty reward program. We also prioritize quick support response times and sustainability efforts, such as reducing customers' carbon footprints.

Not currently, the loyalty discount is only available on Classic plans at the moment.